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Social media posting SOP template

Keep your brand consistent and your posts on schedule, even when a different person is posting each week.

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When to use it

Use it for everyone who posts on your brand accounts.

1. Plan

  1. Add each post to the content calendar with its channel, date and goal.
  2. Link the brief and any assets.

2. Create

  1. Write the copy using the brand voice guide.
  2. Size images and videos for each channel.
  3. Add alt text to every image.

3. Approve

  1. Submit for approval at least two working days before posting.
  2. Anything about pricing, legal or a crisis needs a second approver.

4. Schedule and report

  1. Schedule in your social media tool.
  2. Reply to comments within one working day.
  3. Log results in the monthly report.

Tips

  • Record the scheduling steps in your social tool once with Startt; it becomes the training guide for every new marketer.

Faster than a template: record it

Do the task once with Startt and get this SOP with real screenshots, highlighted clicks and private info blurred, written for you in seconds.

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